For certain, overall TV dollars have hit bigger record levels. Key local TV station groups are benefitting, as swing states ...

Thirty percent of smartphone users worry about AI making decisions without their consent, according to a study by Stagwell's ...

The wine industry needs to demystify its product and make it more accessible. One effective strategy is to embrace occasion-based marketing.

“CBS Mornings” co-anchor Tony Dokoupil did a great job asking questions and author Ta-Nehisi Coates did a masterful job answering them in their interview September 30 on the CBS morning show.

Showing that ad fatigue negatively impacts viewers' purchasing decisions, a study found 61% of consumers are less likely to ...

The brand's new look follows a series of acquisitions and product rollouts, and is already featured across brand channels ...

Google Ads will implement a data-retention policy on November 13 that limits historical data access to 11 years.

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Estimates put the invalid traffic rate for all display and video advertising in the United States at about $11.78 billion in ...

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Havas Lynx has launched a new global healthcare influencer offering that it says is designed to leverage the power of influencers to “drive health outcomes and behavior change.” Havas Lynx’s ...