Marketers are capitalising on creators to give their brand a voice, personality and reach in their communities – meaning they ...

Marketers are capitalising on Creators to give their brand a voice, personality and reach in their communities – meaning they ...

Lenovo is looking to add a human touch to its marketing as its first wave of AI-powered laptops hit shelves.

Marketers usually know when and where to pick their battles - but an unseen change in approach can fundamentally alter ...

Inspired by the fashion industry’s success with social shopping, First Choice launched an influencer marketing campaign to ...

Consumers are fairly evenly split on whether they view cookies positively or negatively. Around one-third view cookies ...

As part of its rebrand, Aviva has been rolling out a refreshed brand expression which marketing boss Phoebe Barter believes ...

Three B2B marketing leaders share why being brand savvy doesn’t mean giving up performance marketing entirely - it is about ...

Former PZ Cussons chief marketing transformation officer and ex-Diageo marketer Andrew Geoghegan will join the Glenfiddich ...

Through strategic partnerships and creative, low-cost approaches, Pennies has achieved 40% growth in the face of economic ...

At a basic level, the role of marketing is to make it easy for consumers to recall your product and want to buy it. Yet, ...

The IPA Effectiveness Awards winner is a case study in the marketing fundamentals that most brands ignore or forget - and ...