The advent of digital has transformed marketers’ ability to build segmented audiences and deliver highly targeted messages.

We should welcome the opportunity to be part of identity’s path forward, now that we’ve released ourselves from the shackles of the cookie.

Data-driven shopper marketing, it’s bringing people together. And not just ad tech vendors. Consider a recent campaign collaboration test between Mondelez, the shopping rewards app Fetch and ...

Nobody likes social media bots… but what about users who act like bots? Plus, even telling someone to go vote might get your content flagged.

GoGo squeeZ CMO Mark Anthony Edmonson shares the key insight that helped his brand expand its audience beyond its traditional ...

GoGo squeeZ CMO Mark Anthony Edmonson shares the key insight that helped his brand expand its audience beyond its traditional target.

Google’s future success – regardless of any legal ruling – depends on is its YouTube strategy. Opening YouTube to outside ...

I never thought I’d have a chance to really say my piece like this," says Kevel CEO James Avery of testifying in the Google ...

To support its News Accelerator, DoubleVerify hired its first-ever head of news and is launching brand-safe contextual news ...

Dividing brand and performance makes sense as long as the two sides collaborate closely, says Jennifer Burch, Hasbro’s head ...

Frameplay, an in-game advertising company, is joining direct competitors to cultivate a critical mass of scale for ...

Programmers love complaining about the TV ratings titan Nielsen. But Paramount Global recently went beyond griping.