The NWSL witnessed one of the great rebrand failures this week - but over in MLS, there is a long history of relaunches gone ...

The National Women’s Soccer League expansion team in Boston has apologized for a “Too Many Balls” marketing campaign that ...

The US National Women’s Soccer League (NWSL) expansion team in Boston apologized on Wednesday for a “Too Many Balls” ...

As Banks, 50, and the Boston Unity Soccer Partners announce their National Women's Soccer League (NWSL) expansion team, BOS ...

Boston’s NWSL team, BOS Nation, unveiled its new name and branding and then a day later it was apologizing for those ads and scrubbing them from the internet.

Five things you need to know, including what's new at this weekend's Head of the Charles, a new BBQ pickleball joint, and BOS Nation's soccer video red card.

Bos Nation FC, the NWSL expansion club slated to launch in 2026, has pulled its 'Too Many Balls' ad campaign amid uproar over ...

There were many bad things about this week's rollout of Boston's new professional women's soccer team. Perhaps worst of all? It suggested that the team’s all-female ownership group doesn't trust ...

On this episode of Full Time with Meg Linehan, Meg and Tamerra talk about Meritt Mathias's retirement announcement, what's ...

They don't play for another two years. They should drop the dumb name - BOS Nation FC and the tone-deaf approach.

While we had hoped to create a bold and buzzworthy brand launch campaign, we missed the mark,’ BOS Nation said in a statement ...

When Boston soccer fans think of prominent local figures, few garner more respect than former US women’s national team ...