Marketing Week25m
‘Your intent is the right intent’: Specsavers’ CMO on creating a ‘psychologically safe’ environment for marketers
Specsavers’ marketing community is becoming “stronger and better” thanks to its ability to test and learn - something its CMO ...
Marketing Week52m
‘Don’t be afraid to pivot’: One CMO on why change isn’t a bad thing
From his early career as a media journalist to senior marketing roles at Betfair, Just Eat and now Carwow, Ben Carter has ...
Marketing Week1h
Social video is the most ‘trusted’ form of content influencing B2B tech buyers
New research from the LinkedIn B2B Institute finds that 63% of B2B tech buyers say that short-form social video content helps ...
Marketing Week4h
Emma Harman
Marketers are capitalising on creators to give their brand a voice, personality and reach in their communities – meaning they ...
Marketing Week4h
Why ‘the creator effect’ is a new growth lever
Marketers are capitalising on Creators to give their brand a voice, personality and reach in their communities – meaning they ...
Marketing Week8h
Lenovo’s CMO on why it’s critical for marketing to have a ‘firm seat’ at the product table
Lenovo is looking to add a human touch to its marketing as its first wave of AI-powered laptops hit shelves.
Marketing Week9h
Marketers are often playing a second game of chess against an unseen opponent
Marketers usually know when and where to pick their battles - but an unseen change in approach can fundamentally alter ...
Marketing Week9h
First Choice on borrowing fashion’s ‘shop the look’ model to engage Gen Z travellers
Inspired by the fashion industry’s success with social shopping, First Choice launched an influencer marketing campaign to ...