Marketers are capitalising on creators to give their brand a voice, personality and reach in their communities – meaning they ...

Marketers are capitalising on Creators to give their brand a voice, personality and reach in their communities – meaning they ...

Lenovo is looking to add a human touch to its marketing as its first wave of AI-powered laptops hit shelves.

Marketers usually know when and where to pick their battles - but an unseen change in approach can fundamentally alter ...

Inspired by the fashion industry’s success with social shopping, First Choice launched an influencer marketing campaign to ...

Consumers are fairly evenly split on whether they view cookies positively or negatively. Around one-third view cookies ...

As part of its rebrand, Aviva has been rolling out a refreshed brand expression which marketing boss Phoebe Barter believes ...