Marketers are capitalising on Creators to give their brand a voice, personality and reach in their communities – meaning they ...

Marketers are capitalising on creators to give their brand a voice, personality and reach in their communities – meaning they ...

Inspired by the fashion industry’s success with social shopping, First Choice launched an influencer marketing campaign to ...

Lenovo is looking to add a human touch to its marketing as its first wave of AI-powered laptops hit shelves.

Marketers usually know when and where to pick their battles - but an unseen change in approach can fundamentally alter ...

Consumers are fairly evenly split on whether they view cookies positively or negatively. Around one-third view cookies ...

As part of its rebrand, Aviva has been rolling out a refreshed brand expression which marketing boss Phoebe Barter believes ...

Three B2B marketing leaders share why being brand savvy doesn’t mean giving up performance marketing entirely - it is about ...

The simplest thing you can do to make marketing more effective is to resist change, and take advantage of the associations ...

The IPA Effectiveness Awards winner is a case study in the marketing fundamentals that most brands ignore or forget - and ...

Alongside new video ad solutions and in-store opportunities, Tesco Media has created a framework offering brands more ...

In a world of AI Overviews, B2B content needs to ditch the neutral objectivity and inject some personality, with deeper dives ...