Most of us agree that change is the only constant for marketers, and adapting is part of the job. In 2020, the start of the pandemic transformed the way we work and handle business, from rapidly ...

Discover how data, AI, and video are transforming B2B personalization to meet buyer expectations and drive success in 2025.

What are the primary job responsibilities of marketing operations professionals? Do those responsibilities vary by team and ...

In 2010, I dropped out of college to start a social-listening marketing technology company. Social media was in its awkward teenage years. We didn't know it then, but we were starting one of the first ...

What's the median conversion rate for website landing pages in 2024? How do conversion rates vary among industries, traffic sources, and devices? Is reading ease correlated with a better conversion ...

Marketing automation has become essential for driving organizational efficiency and fostering collaboration across departments as businesses focus more time and resources on improving customer ...

The share of media time spent online by Baby Boomers has jumped 20+ percentage points over the past decade, according to recent research from WARC. The researchers compared media consumption among ...

The recent exit of Oracle's Moat from the brand safety and ad verification market marks a significant turning point for the digital advertising industry. For years, the market has been dominated by a ...

Americans say Patagonia, Honda, and Moderna have the best reputations among high-profile companies, according to recent research from The Harris Poll and Axios. The annual report was based on data ...

Marketers are addicted to Google and Facebook: They spend more than half of their advertising budgets on Google and Facebook, regardless of vertical, and they will continue to do so through 2023, an ...

Discover how AI is transforming product-content orchestration in B2B marketing, blending automation with human creativity for ...

Explore five key ways AI can improve B2B email marketing, from personalization to predictive analytics, enhancing engagement ...