The recent exit of Oracle's Moat from the brand safety and ad verification market marks a significant turning point for the digital advertising industry. For years, the market has been dominated by a ...

Discover how data, AI, and video are transforming B2B personalization to meet buyer expectations and drive success in 2025.

What are the primary job responsibilities of marketing operations professionals? Do those responsibilities vary by team and ...

Most of us agree that change is the only constant for marketers, and adapting is part of the job. In 2020, the start of the pandemic transformed the way we work and handle business, from rapidly ...

If you're competing on price, you'll never achieve maximum profitability. Instead, everyone's job must become value creation. But are you sure that you're providing value to your customers? Even if ...

People experience the world using four principal psychological functions—sensation, intuition, feeling, and thinking—according to Swiss psychiatrist Carl Gustav Jung, the founder of analytic ...

Marketing automation has become essential for driving organizational efficiency and fostering collaboration across departments as businesses focus more time and resources on improving customer ...

In today's omnichannel environment, customers expect to seamlessly move through one—connected—buying experience that meets their experiential needs. That means marketers need to deliver personalized ...

Discover how AI is transforming product-content orchestration in B2B marketing, blending automation with human creativity for ...

Discover how marketing data validation improves campaign accuracy, ensures compliance, and boosts personalization for ...

Explore five key ways AI can improve B2B email marketing, from personalization to predictive analytics, enhancing engagement ...

Websites - The majority of the most-visited websites in the United States and Europe are not fully compliant with privacy ...