A recent WPP tie-up is just one example of how the metaverse platform is facilitating brand interest via strategic partners.

Executives spoke during Advertising Week about how the companies are working to engage audiences around cultural moments beyond just ads.

Strong customer relationships are table stakes. Marigold's brand rankings report highlights 200 brands across personalization, loyalty and omnichannel experiences.

Respondents believe they could see an average 33% ROI increase by having data standards strategies, per a report from Advertiser Perceptions.

The Best Global Brands 2024 report sees Apple again at the top, though its brand value has fallen for the first time in over two decades by 3%.

Jessica Padula discussed acting like a luxury brand and how to navigate growing ESG backlash at Advertising Week New York.

A new logo builds on a recent reinvigoration that has seen the brand shift from a positioning around the extreme toward “energizing refreshment.” ...

Chris Bellinger discussed the demands of an always-on content strategy and bringing back Doritos’ “Crash the Super Bowl” at Advertising Week.

17% of Americans are now fans of Major League Soccer (MLS), eclipsing the English Premier League (16%) and La Liga (14%) as ...

While a new report shows all social media platforms have value for brands, there is no one-size-fits-all strategy for driving engagement.

Mike Petrella, the managing director of strategic partnerships for the airline industry’s first media network, shared lessons learned during its quick ramp up.