Firefighters' efforts were hampered by the strong winds and downed power lines, as well as a broken natural gas line, officials say.

RICE LAKE, Wis. (FOX 9) - A fire in Rice Lake, Wisconsin, destroyed four businesses and left a firefighter injured on Thursday.

A massive fire swept through an old Rice Lake feed mill, destroying a pair of burgeoning businesses in the Wisconsin town.

Multiple businesses in western Wisconsin were reduced to rubble by a massive fire Thursday afternoon that officials say was made worse by strong wind gusts. Firefighters in Rice Lake were called to 17 East Messenger Street,