Caitlin Clark signed an eight-year deal with Nike worth $28million earlier this year, but the deal has been questioned by a ...

From sports legends to media moguls, these stars have used their talents, investments, and business acumen to join the ...

As you will probably know, Nike’s kit deal with Liverpool ends in the summer after a five-year partnership. Adidas have taken ...

Ozempic and Wegovy became part of everyday lingo, combination exercises ruled, and AI became all-pervasive in fitness plans ...

You can never say Shedeur Sanders is lacking for confidence. Hours before the likely final game of his collegiate career at ...

Shedeur Sanders may be expecting a call from the New York Giants when the 2025 NFL Draft takes place this spring. Sanders ...

As the year closes, SGB Media remembers the active lifestyle industry business leaders who passed away in 2024 and ...

Ja Morant's newest signature sneaker, the Nike Ja 2 "Iron Grey," is set to release early next year, and fans are wilding for it.

Shedeur Sanders is making headlines both on and off the field as the Colorado Buffaloes prepare for their Alamo Bowl matchup ...

As Gabriel has carried the Ducks to the brink of their first national championship, he has done so with an island — and ...

Nike's Doernbecher Freestyle program, a partnership with the OHSU Doernbecher Children's Hospital in Portland, has been sanctioning young patients to design exclusive footwear and apparel since its in ...

A four-story picture of Addy Ritzenhein welcomed Niwot’s cross country team as soon as it checked into its hotel for the Nike ...