As more teams spring up, particularly as interest in women's sports surges, there are fewer viable mascot names to go around.
Former U.S. midfielder Samantha Mewis gave her thoughts on the botched NWSL Boston team name launch, known as BOS Nation FC.
Detroit Pistons owner Tom Gores has agreed to pay $750M to buy 27% of the L.A. Chargers at an enterprise value of $4B.
Boston’s NWSL team, BOS Nation, unveiled its new name and branding and then a day later it was apologizing for those ads and scrubbing them from the internet.
The National Women’s Soccer League expansion team in Boston has apologized for a “Too Many Balls” marketing campaign that ...
They don't play for another two years. They should drop the dumb name - BOS Nation FC and the tone-deaf approach.
Bos Nation FC, the NWSL expansion club slated to launch in 2026, has pulled its 'Too Many Balls' ad campaign amid uproar over ...
The NWSL witnessed one of the great rebrand failures this week - but over in MLS, there is a long history of relaunches gone ...
Five things you need to know, including what's new at this weekend's Head of the Charles, a new BBQ pickleball joint, and BOS Nation's soccer video red card.
There were many bad things about this week's rollout of Boston's new professional women's soccer team. Perhaps worst of all? It suggested that the team’s all-female ownership group doesn't trust ...
The new BOS Nation FC women's soccer club apologized to transgender people for a branding announcement that included the slogan "too many balls." ...
The criticism was not limited to the campaign’s tone. Massachusetts native and former USWNT star Sam Mewis was also critical, ...