The NWSL witnessed one of the great rebrand failures this week - but over in MLS, there is a long history of relaunches gone ...

The National Women’s Soccer League expansion team in Boston has apologized for a “Too Many Balls” marketing campaign that ...

The Boston-based expansion team announced that its name would be BOS Nation FC on Tuesday, releasing a video to trumpet the ...

The NWSL's newest expansion team in Boston has issued an apology after its social media video launching the team's name and ...

BOS Nation Football Club’s “Too Many Balls” campaign, which the organization initially anticipated would attract fans, came ...

Billboards around town took down the copy, a video was removed from the team and NWSL’s websites, and the toomanyballs.com ...

Here's everything to know about BOS Nation's "Too Many Balls" ad, including why the new NWSL franchise apologized for the ...

Boston’s NWSL team, BOS Nation, unveiled its new name and branding and then a day later it was apologizing for those ads and scrubbing them from the internet.

The National Women's Soccer League announced the name of its new Boston team. Here's what it is and what to know ...

That campaign, though, was just one element of a comprehensively botched roll-out for the team, which will begin play in 2026 ...