As more teams spring up, particularly as interest in women's sports surges, there are fewer viable mascot names to go around.

Former U.S. midfielder Samantha Mewis gave her thoughts on the botched NWSL Boston team name launch, known as BOS Nation FC.

While we had hoped to create a bold and buzzworthy brand launch campaign, we missed the mark,’ BOS Nation said in a statement ...

Detroit Pistons owner Tom Gores has agreed to pay $750M to buy 27% of the L.A. Chargers at an enterprise value of $4B.

Boston’s NWSL team, BOS Nation, unveiled its new name and branding and then a day later it was apologizing for those ads and scrubbing them from the internet.

The National Women’s Soccer League expansion team in Boston has apologized for a “Too Many Balls” marketing campaign that ...

Gov. Maura Healey, Lt. Gov. Kim Driscoll and Attorney General Andrea Campbell are rallying against Question 2, the ...

They don't play for another two years. They should drop the dumb name - BOS Nation FC and the tone-deaf approach.

The NWSL witnessed one of the great rebrand failures this week - but over in MLS, there is a long history of relaunches gone ...

This is The Athletic’s daily sports newsletter. Sign up here to receive The Pulse directly in your inbox. Good morning! I ...

Five things you need to know, including what's new at this weekend's Head of the Charles, a new BBQ pickleball joint, and BOS Nation's soccer video red card.