The NWSL witnessed one of the great rebrand failures this week - but over in MLS, there is a long history of relaunches gone ...

The National Women’s Soccer League expansion team in Boston has apologized for a “Too Many Balls” marketing campaign that ...

The Boston-based expansion team announced that its name would be BOS Nation FC on Tuesday, releasing a video to trumpet the ...

The NWSL's newest expansion team in Boston has issued an apology after its social media video launching the team's name and ...

BOS Nation Football Club’s “Too Many Balls” campaign, which the organization initially anticipated would attract fans, came ...

The Boston NWSL expansion team, BOS Nation FC, released a statement after the negative response to the team name rollout.

Billboards around town took down the copy, a video was removed from the team and NWSL’s websites, and the toomanyballs.com ...

The 15th NWSL team, announced in September 2023 as one of two expansion teams joining the league in 2026, will be called BOS ...

The new Boston-based team had its name revealed in an early CBS News report Monday and the choice, Bos Nation, an anagram of ...

The NWSL announced in September that it would be bringing an expansion team to Boston as the league's 15th team. BOS Nation ...

Here's everything to know about BOS Nation's "Too Many Balls" ad, including why the new NWSL franchise apologized for the ...

The new National Women’s Soccer League team in Boston set to start play in 2026 has a name: BOS Nation FC. The team announced ...