The NWSL witnessed one of the great rebrand failures this week - but over in MLS, there is a long history of relaunches gone ...

The National Women’s Soccer League expansion team in Boston has apologized for a “Too Many Balls” marketing campaign that ...

Women's professional soccer is back in Boston, and there was a storm of criticism about their ad campaign. WBZ-TV's Tammy ...

The US National Women’s Soccer League (NWSL) expansion team in Boston apologized on Wednesday for a “Too Many Balls” ...

The NWSL's newest expansion team in Boston has issued an apology after its social media video launching the team's name and brand "missed the mark." ...

As Banks, 50, and the Boston Unity Soccer Partners announce their National Women's Soccer League (NWSL) expansion team, BOS ...

Boston’s NWSL team, BOS Nation, unveiled its new name and branding and then a day later it was apologizing for those ads and scrubbing them from the internet.

Five things you need to know, including what's new at this weekend's Head of the Charles, a new BBQ pickleball joint, and BOS Nation's soccer video red card.

There were many bad things about this week's rollout of Boston's new professional women's soccer team. Perhaps worst of all? It suggested that the team’s all-female ownership group doesn't trust ...

The new BOS Nation FC women's soccer club apologized to transgender people for a branding announcement that included the slogan "too many balls." ...

They don't play for another two years. They should drop the dumb name - BOS Nation FC and the tone-deaf approach.

When Boston soccer fans think of prominent local figures, few garner more respect than former US women’s national team ...