Lenovo is looking to add a human touch to its marketing as its first wave of AI-powered laptops hit shelves.

Marketers usually know when and where to pick their battles - but an unseen change in approach can fundamentally alter ...

Inspired by the fashion industry’s success with social shopping, First Choice launched an influencer marketing campaign to ...

Consumers are fairly evenly split on whether they view cookies positively or negatively. Around one-third view cookies ...

As part of its rebrand, Aviva has been rolling out a refreshed brand expression which marketing boss Phoebe Barter believes ...

Three B2B marketing leaders share why being brand savvy doesn’t mean giving up performance marketing entirely - it is about ...

The IPA Effectiveness Awards winner is a case study in the marketing fundamentals that most brands ignore or forget - and ...

The simplest thing you can do to make marketing more effective is to resist change, and take advantage of the associations ...

Alongside new video ad solutions and in-store opportunities, Tesco Media has created a framework offering brands more ...

In a world of AI Overviews, B2B content needs to ditch the neutral objectivity and inject some personality, with deeper dives ...

Former PZ Cussons chief marketing transformation officer and ex-Diageo marketer Andrew Geoghegan will join the Glenfiddich ...

On its mission to end exploitation in cocoa, the retailer is relying on the creativity of marketers to build positive ...