The saying that “all press is good press” perpetuates, even as the media industry and how we consume content rapidly changes. And the person who keeps that phrase near the top of our cultural minds is probably also the publicist for one deranged looking horse that won viral attention over the summer.

In We Live in Time Garfield and Pugh portray couple Tobias (Garfield) and Almut (Pugh), who have a unique meet-cute after she accidentally hits him with her car. The movie chronicles their blossoming romance as well as the changes in their relationship — which is upended by Almut's cancer diagnosis — over the years.