An effort leaning on sounds that can be triggering to consumers promotes products made with the marketer’s new 360Crisp technology.

The fried-chicken chain playfully nods to competitors like Popeyes in a campaign depicting a chicken tenders war.

Beyond affordability, shoppers are hungry for convenience, rewards and an enriching shopping journey, according to Razorfish’s David MacDonald.

NEW YORK – October 15, 2024 — Uniqode (formerly Beaconstac), the highest-ranked QR code platform on G2, today announced three significant product updates designed to enhance user experience, improve ...

A recent WPP tie-up is just one example of how the metaverse platform is facilitating brand interest via strategic partners.

Executives spoke during Advertising Week about how the companies are working to engage audiences around cultural moments beyond just ads.

Strong customer relationships are table stakes. Marigold's brand rankings report highlights 200 brands across personalization, loyalty and omnichannel experiences.

Respondents believe they could see an average 33% ROI increase by having data standards strategies, per a report from Advertiser Perceptions.

The Best Global Brands 2024 report sees Apple again at the top, though its brand value has fallen for the first time in over two decades by 3%.

Jessica Padula discussed acting like a luxury brand and how to navigate growing ESG backlash at Advertising Week New York.

While a new report shows all social media platforms have value for brands, there is no one-size-fits-all strategy for driving engagement.

A new logo builds on a recent reinvigoration that has seen the brand shift from a positioning around the extreme toward “energizing refreshment.” ...