The National Women’s Soccer League expansion team in Boston has apologized for a “Too Many Balls” marketing campaign that ...

The NWSL witnessed one of the great rebrand failures this week - but over in MLS, there is a long history of relaunches gone ...

The 15th NWSL team, announced in September 2023 as one of two expansion teams joining the league in 2026, will be called BOS ...

Billboards around town took down the copy, a video was removed from the team and NWSL’s websites, and the toomanyballs.com ...

The Boston NWSL expansion team, BOS Nation FC, released a statement after the negative response to the team name rollout.

The new women's soccer franchise will begin play in 2026, and with a cheeky campaign, the ownership group wants to make clear ...

Using an anagram for the term "Bostonian," the National Women's Soccer League's newest franchise unveiled its name on Tuesday ...

Boston’s NWSL team, BOS Nation, unveiled its new name and branding and then a day later it was apologizing for those ads and scrubbing them from the internet.

Boston Unity Soccer Partners, which was awarded an NWSL franchise last year, unveiled its team name, brand and colors on ...

The NWSL is continuing to grow, and NWSL Boston is on its way. The new club, which is set to be the 15th franchise in the ...

The NWSL's newest expansion team in Boston has issued an apology after its social media video launching the team's name and ...

The National Women's Soccer League expansion team in Boston apologized on Wednesday for a "Too Many Balls" marketing campaign ...