NHL players haven't been known for putting their private lives out there for public consumption, but that's finally changing. Take the new collaboration between the NHL, Fanatics and lululemon. Rather than having the hockey stars model the new branded fan apparel alone,

Fanatics and lululemon are taking their talents to the ice for a new NHL fan apparel collection. “We’re big hockey fans here at lululemon, and we know our guests are too,” Celeste Burgoyne, president of Americas and Global Guest Innovation for ...