Struggling European automakers need to prove they are still in the game, while Chinese rivals are aiming to get a foothold in a competitive market.

Auto manufacturers competing to persuade drivers to go electric are rolling out cheaper, more tech-rich models at the Paris Motor Show

Chinese manufacturers are attending in force, despite European Union threats to punitively tax imports of their electric vehicles in a brewing trade war with Beijing. Long-established European manufacturers are fighting back with new efforts to win consumers who have balked at high-priced EVs.