The NWSL witnessed one of the great rebrand failures this week - but over in MLS, there is a long history of relaunches gone ...

The launch of BOS Nation had the potential to be a really exciting moment but it was undermined by the campaign that ...

The National Women’s Soccer League expansion team in Boston has apologized for a “Too Many Balls” marketing campaign that ...

The Boston NWSL expansion team, BOS Nation FC, released a statement after the negative response to the team name rollout.

The US National Women’s Soccer League (NWSL) expansion team in Boston apologized on Wednesday for a “Too Many Balls” ...

BOS Nation Football Club’s “Too Many Balls” campaign, which the organization initially anticipated would attract fans, came ...

The new Boston-based team had its name revealed in an early CBS News report Monday and the choice, Bos Nation, an anagram of ...

The Boston-based expansion team announced that its name would be BOS Nation FC on Tuesday, releasing a video to trumpet the ...

The new women's soccer franchise will begin play in 2026, and with a cheeky campaign, the ownership group wants to make clear ...

Billboards around town took down the copy, a video was removed from the team and NWSL’s websites, and the toomanyballs.com ...

Women's professional soccer is back in Boston, and there was a storm of criticism about their ad campaign. WBZ-TV's Tammy ...

The NWSL's newest expansion team in Boston has issued an apology after its social media video launching the team's name and ...